Michael and Kathryn give an introduction to the personality test known as Myers Briggs. They discuss the importance of understanding yourself and how that will lead to a better understanding of others. Understanding and using Myers Briggs will help you in your company and relationships.
Michael and Kathryn talk about why it is critical to develop a buyer persona. By developing and using personas you can reach more people with a stronger message that turns more of those people into paying customers.
Michael and Kathryn talk about why it's important for leaders to have mentors, the 4 types of mentors, and the ways mentors impact and shape our lives. Learn more about mentors and mentoring in this week's podcast.