Running a small business can often feel like paddling a boat upstream in a hurricane! Join Michael and Kathryn Redman, long-time business owners of Half a Bubble Out Marketing, Co-founders of HaBO Village, and creators of the Passion and Provision® business model, as they share personal stories and expert tips for company growth. If you are striving for not only profit, but also joy in your business, need leadership advice, or just want some heartfelt encouragement, this is the podcast for you!
Michael and Kathryn talk about why it is critical to develop a buyer persona. By developing and using personas you can reach more people with a stronger message that turns more of those people into paying customers.