Michael and Kathryn give an introduction to the personality test known as Myers Briggs. They discuss the importance of understanding yourself and how that will lead to a better understanding of others. Understanding and using Myers Briggs will help you in your company and relationships. 

Michael and Kathryn talk about why it is critical to develop a buyer persona. By developing and using personas you can reach more people with a stronger message that turns more of those people into paying customers.

Michael and Kathryn talk about why it's important for leaders to have mentors, the 4 types of mentors, and the ways mentors impact and shape our lives. Learn more about mentors and mentoring in this week's podcast.

Michael and Kathryn talk about how to build relationships with customers to turn them into raving fans. Sales is not about cold calls, but providing value and building relationships.