Michael and Kathryn warn against the danger of assuming your customers accurately know what they need. There's nothing worse than setting yourself (and your customer) up for failure from the get go. Sometimes a customer will say they need X, when what they really need is Y. Discover the best ways to suss out their true needs so that you can help them achieve their objectives and goals. Become a better Passion and Provision company by giving this podcast episode a listen.

Michael and Kathryn share the best way to get more traffic to your website. Are you used to the inbound marketing strategies of 5 years ago that centered around blogging? Get up to speed with the most effective strategies for generating traffic by giving this episode a listen.

Michael and Kathryn discuss Chip Heath and Dan Heath's book, The Power of Moments, and ways you can transform life's transitions, milestones, and pits into extremely powerful moments for your employees and company. Discover how to start creating a company culture where your team feels affirmed and recognized for their achievements by giving this podcast episode a listen.

Michael and Kathryn discuss the primary job of any leader: to empower and protect. Discover how you can empower and protect those that follow you so that they can thrive and flourish. If you are a leader in any capacity- leading a team, managing employees, or running a company- then this podcast episode is for you!