Michael and Kathryn discuss the importance of training. Whether it's your own professional training or training the employees in your company- there's going to be an exponential return on your investment. If you feel like a 'generalist' as opposed a master in a specific skill or trade, then give this episode a listen.
Michael and Kathryn break down the market research results that uncovered the top 5 core values of their ideal customers. If you've ever wondered how your personal values and the values of your customers fit into your marketing, hiring, or long-term business strategy, then this episode is for you.