Michael and Kathryn talk about building your email list. Yes, that's right. Email isn't dead! Email marketing is alive and well and it should be a part of your marketing strategy. Don't believe us? Then you should still listen to this podcast!

Michael and Kathryn start diving into what it means to have good copy for your marketing. Because this dynamic duo have been running a successful marketing and advertising agency for more than a decade, it's safe to say they know a thing or two about writing good copy. 

Michael and Kathryn discuss how difficult communicating clearly can really be. We all use what we call "fuzzy terms" in our day-to-day language even in a professional setting. These "fuzzy terms" complicate the way that we communicate tasks, expectations, feelings and so much more! If you are needing to refine the way you talk to others to be more clear, then this podcast is for you. 

In this episode, you will find an honest conversation regarding the hardships of staying profitable within your business regardless of the size of your company. Making decisions that impact the profitability of your business can be difficult but it is something that you must face straight on. You can’t stick your head in the sand and ignore this piece of your business because that can easily lead to its demise.